Xiaohongshu and WeChat for schools outside China

Make your school's first impression in China one you wrote.

Chinese families start their school search on Xiaohongshu and WeChat, where your Instagram and Facebook never reach them. Today, what they find about you is mostly secondhand opinions. SchoolSeen gives your school an official voice on these platforms, so families meet you on your terms first. The accounts are yours, and you see everything we do.

Right now, someone else is telling your story

Your Western channels are invisible

Instagram, Facebook, and YouTube are blocked in mainland China. The social presence you've worked hard to build simply doesn't reach Chinese families.

Their research starts on Xiaohongshu and WeChat

This is where parents first search, compare schools, and form opinions, often long before they visit your website or contact admissions.

Without you there, others fill the silence

With no official account, families rely on secondhand opinions to fill in the picture. SchoolSeen puts your own voice first, in natural Chinese. Every post is written and reviewed by a bilingual human, not auto-generated.

How it works

Three steps to a feed families love

1

Sign up

We learn your school's voice and goals, then set up or refresh your Xiaohongshu and WeChat accounts.

2

Choose a student ambassador

Your school picks a student who sends us regular photos and simple updates, starting with your school's strengths, then athletics, the arts, and campus life.

3

We post and grow

We write, translate, design, and schedule every post in natural Chinese, so your accounts stay active without adding work for your staff.

What you'll get

Official school posts, written for Chinese parents

Your student ambassador sends us photos and updates from campus. We turn them into polished posts on your school's official Xiaohongshu account, written in natural Chinese.

走进我们的科学课|动手实验是每天的日常 🔬

Inside our science classes: hands-on labs are part of every day

校队主场首战精彩回顾 🏀 为每一位队员骄傲!

Highlights from our team's first home game. Proud of every player!

冬季音乐会彩排花絮|期待与大家现场相见 🎻

Behind the scenes at winter concert rehearsal. We can't wait to see you there

Sample posts for illustration. Your posts will feature your own students and campus.

Your school, your accounts

You stay in control at every step

Your accounts belong to you

Your Xiaohongshu and WeChat accounts are your school's, not ours. You keep ownership and access, and if you ever move on, they stay with you.

Complete transparency

You see every post with an English translation, so you always know exactly what is being said in your school's name.

Your story, your voice

You decide how your school wants to be seen. We make sure that message lands with Chinese families, in natural Chinese.

Pricing

One simple monthly plan, tailored to your school

Every school is different, so we shape each plan around your platforms and how often you want to post. Tell us about your school, and we'll put together a plan and quote.

Request a quote

Contact

Let's talk about your school

Send a few details and we'll get back to you by email to set up a free consultation.

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